How to run a successful social media contest

There are many ways to increase sales asocnd engagement on your social media
channels. You’ve probably heard how great social media contests are for promoting your business, but how do you go about running one?

Running a successful social media contest can be tough though. You have to think about so many things, from how to get people interested in joining the contest to how to pick a winner at the end of it all. The good news is that there are some tried and true techniques for running a successful social media contest!

What are the benefits of running a social media contest?

It’s important to understand the benefits of successful social media contests before we go into how-to details.

Build brand awareness

Social media contests are a great way to build your brand awareness. You’ll be able to reach new people and introduce them to how awesome your company is.

Drive traffic and leads

By running an exciting contest, you’ll be able to drive new visitors and potential leads towards your website or landing page. This is one of the best benefits when it comes to using social media for marketing!

Increase engagement

Another benefit of running social media contests is increased engagement with current followers on social networks like Facebook, Twitter, or Instagram.

Generate leads for email list/offer

Social media contests can be a great way to generate leads for your email list or offer. By using one of the many popup programs out there, you’ll be able to get people interested in what you have going on and then convert them into subscribers!

How do I run an effective social media contest?

Now that we know how awesome it is to run social media contests, how do we go about
running one?

Set your goals

It’s important to set your goals and understand how they will be measured.

Keep it simple

You don’t want a complicated contest that people won’t understand or participate in because of how many steps the rules are! Keep things as easy for entrants as possible, but make sure you’re still able to track all entries.

Use a social media contest platform

To run a successful social media contest, you’ll need the right tools to help. Many platforms will make your life easier, so it’s good to do some research and find one with the features you’re looking for!

Socialman is a free giveaway app designed to create contests through different social media channels. The software is easy to use and offers all the right features for running successful social media contests.

Unlike most apps, Socialman doesn’t limit the number of contests or participants, accounts, or actions for your giveaway.

Choose the right prize

It’s important to choose a prize that will be enticing enough for people to enter the contest. You’ll want something high-value and relevant, so make sure you think about how your competition is handling their prizes!

Promote your contest

Social media contests are only successful if people know about them. Once you’ve created your contest, it’s important to promote how awesome it is and how much of a benefit the prize will be for anyone who enters!

Conclusion

We hope this blog post has inspired you to start running your own social media contest. If so, we encourage you to sign up for the free trial of Socialman and get started today! This software will make it easy for you to run a successful campaign from scratch.