Selecting an SEO Company – Know Top Mistakes to Avoid!
Pretty sure that there are many articles you can find on the internet about the tips and tricks to help you find the rightest SEO company that suitable the most with your need. But, what about the things to prevent? Is there any mistake you should avoid so you will not danger your business with the wrong SEO agency? Well, there are several things that you should not do when selecting an SEO service provider for your business and here are the top 5 of them.
Things to Avoid When Choosing an SEO Agency
To help you find the most reliable SEO agency to grow your small business, there are several mistakes that you should avoid to do.
- Easily Fall for Polished Shiny SEO Presentations
Most of the time people will be impressed with shiny SEO presentations and soon decide to make deal with the companies without further investigation. Well, this is something that will risk your business in the future. Just keep in mind what wise man said that you should knot judge a book by its cover. Do not easily fall for flash and tempting sales presentation. It will be better if you do further investigation just after the presentations to make sure that they have been honest with what they have conveyed. Make sure to find as many reviews as possible about the company before you make your final decision.
- Easily Trust Pitches of “Secret Sauce”
Make sure to keep in mind that there is no such “secret sauce” in the SEO business. Every success reached by an SEO company will be well documented. People may show you how great they in creating SEO strategies during the presentation, but you should believe that experience will prove more. You should choose the ones that can convince you they can provide better SEO services because they have long experience in the business. This is the one that can differentiate experts and amateurs – proven success and experience.
- Selecting a Cheap SEO Company
As all people know that budget often becomes the main obstacle when they want to develop their business. The lack of finance source often put people in a difficult situation with a limited choice available. Though it is something understandable to fit everything in the budget, doesn’t mean that you can just pick up a cheap SEO company to support your business. This is too risky since a cheap SEO agency usually comes along with questionable quality and services. Logically, you can’t expect anything special or excellent services from an agency that offers its services at a low price.
- Selecting Local SEO Agencies Simply Because They are Local
One of the most common mistakes that business owners often make is choosing a local SEO service provider simply just because it is local. Well, this is really a big mistake. You need to keep in mind that one of the main reasons choose to use SEO services is that because they can be done from anywhere. In other words, either it is a local or foreign SEO agency, the company will be able to provide you with prompt and professional services even though you are a thousand miles away. However, there is something that you have to remember. Make sure that will only sign with the foreign SEO service provider unless this is the country where your target market is located.
- Not Conducting Research
Don’t be lazy and rely on the sales presentation of the SEO company only. You are strongly suggested to do your own research about the SEO agency you intend to hire. Make sure that you carefully learn about the company’s past case studies and read the online reviews come from their former customers. You can also search for information through the company’s blogs and try to get testimonials related to their services.
Black Hat SEO – What Are the Signs?
Black hat SEO is a term that is used to refer to questionable practices of SEO which try to “hack” its system. Most of the time, Google will give a penalty to the websites that use these kinds of practices. However, the damage resulted from these dirty techniques can last for years. There are some signs that can be used to show that a site is using a black hat SEO, they are:
- Applying a computer program that can produce a hundred pages of trash.
- Providing fake press release that will be used to spam links.
- Using a scraped or duplicate content taken from other sites without permission.
- Purchasing ton links from crappy, random, and suspicious sites.