SEO in General and How Does it Work?
SEO or Search Engine Optimizations is a way to increase the visitors and engagement utilizing features in search engine algorithm. SEO is important because when a page is shown on the first page, people are more likely to click it. With a higher click rate, it can boost your online businesses as well. Here is what you need to know about SEO in general.
The work of SEO
In various search engines such as Google, Bing, and Yahoo, a page might come first based on the relevancy included in each web index of a search engine. For instance, Google uses more than 200 signals to score any search result. The known signals will be improved by SEO so the page can be shown on the first page. The search engine will connect signals towards wider aspects rather than focusing on an individual ranking signal to provide the best search result to the user.
In a simple way, SEO can be described as a way to improve your website to be more accessible, technical, and relevant. What relevant means is that it could connect well with the various aspects of a search engine compared to the data that the search engine has. The higher the quality of the content, it is more likely to be shown on the first page.
In a search engine such as Google, they have a lot of people in a very large team in evaluating the quality of the search results. With a better evaluation, the selection of good contents will be more difficult and the machine learning algorithm will evolve as well. The guidelines on each search engine will provide you with a lot of details to classify good and bad content or website. Most search engines appreciate content with great layout, interesting UI design, and relevant content.
There are two common methods for doing SEO. the first is Onsite SEO and the second is Offsite SEO. Although both methods have been used since a long time ago, they are still relevant in improving the quality of your content. You can hire a professional in improving your content through either method.
The Onsite SEO include various activities with a goal to improve the visibility of your content. This means that you will have to do improvement in accessibility of your web, emphasizing user experience and relevancy, and other similar things that involve the design.
To improve your content using Onsite SEO method, the first thing you can do is to do keyword research. You can analyze the words you will use as the keyword by using data such as its frequency per month. With this, you can meet the expectation of the user that use the search engine. Then, there is technical auditing where you check your website to be crawled and indexed on the intended search engine. This auditing includes geo-targeting, error, and problem solving, and barriers from the user experience.
The onsite optimization is probably the most crucial step in this method. In this step, you are required to improve the structure of the web, the navigation, and also the alignment on your page. All of these should be improved in order to reach your target and make the content as relevant as possible. The last thing is about user experience where you have to design a content that is trusty, simple, easy to use, fast loading, and provide the best experience to the user.
The second method is Offsite SEO where it refers to activities that involve outside elements to improve the organic visibility of your content. The experts often call this technique as Link Building. It is a way to increase the number of clicks and visitor through reputable links given by other websites. The link building is a sign that your content is good enough that the search engine is willing to show your content. Therefore, making your content popular, lovable, and easy to use will have a greater value to be shown on a search engine. Therefore, you have to improve the quality of the content to capture the signals from the search engine.
The activities included in Off Site SEO are content marketing, digital PR, and promotion. Be resourceful in creating your content so various reputable links from other websites can be captured. Making your content as interesting as possible can be considered as content marketing. The next thing is digital PR, where you do communication with a website owner and include your link to be put on their website. The type of the included links is varied from expert interviews, product placement, publications, and many more. The last thing to do in Offsite SEO is to promote your content to influencers, journalists, or a company owner. SEO in general always involve marketing and exposure to attract clicks and engagement. Make sure that the content is relevant to the person you are going to cooperate with.